People decide in seconds whether to open a listing, then in a minute whether to get the app. Each part of the page has a job.
Name (up to 80 characters)
Use the name people will remember and search for. Add a short qualifier only if the name alone is unclear, for example "Taskly, a team to-do board".
Tagline (up to 120 characters)
The tagline appears on cards in the market. Say what the app does for a specific person.
- Weak: "A modern, powerful productivity solution."
- Better: "Turn meeting notes into a checklist your team actually finishes."
Description (at least 40 characters)
Answer these questions in plain language:
- What problem does this solve, and for whom?
- What can someone do in the first five minutes?
- How do they get started or install it?
- What does it not do? Being upfront builds trust.
Short paragraphs and lists are easier to scan than a wall of text.
Screenshots (up to 5, 5 MB each)
- Lead with the screen that best shows what the app is.
- Use real content, not lorem ipsum.
- Crop out personal information.
- Show different parts of the app, not five versions of the same screen.
Tags (up to 4)
Choose tags that describe what the app does and who it is for, such as the task, the audience or a key technology. Choose them like search terms, not slogans.
Category
Pick the category a person browsing would expect to find you in. You can change it later if your app evolves.
Check it like a visitor
Open your published page in a private window. Read it on your phone. Ask a friend what they think the app does after ten seconds. Fix whatever confuses them.